CLIENT

eze Mattress

YEAR

2018

ROLE

Brand

eze Mattress Branding

‍

Whilst working as Designer at digital agency Big on Media I was given an incredible opportunity to create a brand for a large online mattress retailer. The project was ambitious and I had carte blanche to develop the visual identity and work with the team at eze to create an exciting newcomer to disrupt the industry, which is no eze [sic] task given that there are over 175 online mattress brands competing for attention. Visit the website at www.ezemattress.com.

‍

My roles included: Logo design, branding, copywriting, user experience design, social - marketing video creation, web design, illustration.

‍

Aim: Create a fun and engaging brand identity with a unique marketing message to help win fans and grow the eze Mattress brand.

‍

We met with the founders in the later stages of product development. The initial branding they had created was not meeting the vision and wouldn't stand up against the competition. We differentiated the brand by focussing on the benefits of a good nights sleep when applied to performance creating the tag line 'HARD DAYS DESERVE EZE NIGHTS' long before other mattress companies made a similar connection. Through the unique visual and verbal language we created, including over 100 custom branded illustrations, we created a fun, quirky brand identity, allowing the brand to rise above the noise and connect with customers.

‍

I created a project plan in excel which I shared with the eze mattress team and created wireframes with the copy I produced, to indicate where the illustrations would go. Working systematically through the spreadsheet I created each illustration for the website and got approval every step of the way ensuring that the illustrations required for the project were completed in a couple of days and stakeholders were happy with the content.

‍