A functional and FIT website

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Visit the website: https://defiancefit.co.uk

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DefianceFit is driven by a huge passion for wellness and functional fitness and with years of experience in coaching, they have made moving well and keeping fit accessible to all no matter what your age, background, or fitness level.

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CrossFit Defiance wanted a forward-thinking brand/logo update and new website to help support the business' ambition for the future and communicate their unique approach to fitness classes.

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The gym wanted to remove CrossFit from their current branding in order to allow the gym to connect with a wider audience in the community and grow their own following.

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What we did:

• Brand evolution: logo design, logo book
• Clean and simple website structure
• Copywriting
• Optimised UX
• Fully mobile-optimised with separate mobile CSS
• SEO optimisation
• e-commerce merchandise store ready to publish at a button push
• Zero-maintenance required, no nasty plugins!
• Simple CMS staff were able to pick up intuitively
• New domain and domain transfer with forwarding to preserve link juice
• Clear call-to-actions with pricing removed to its own page
• Social media, YouTube, and instant facebook chat messaging integrations
• Simple tabbed 'Pricing' page layout
• e-mail account setup and analytics integration

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The gym's existing Squarepace website was quick to set up initially but had become limiting and difficult to update. The gym required a website that was easier to update, with a clearer layout that would be welcoming to new visitors. It needed to present the benefits of DefianceFit, communicate the value of the classes and showcase the experience of the coaches.

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The significant savings delivered over previous website/hosting costs will mean the new website will pay for itself.

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Website visits and the potential for digital marketing in the future could be important to DefianceFit, therefore the new site has been designed with conversions in mind. Each stage of the user journey gives the audience a chance to get in touch, book their free trial  or request more information.

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Craig created a modern fully-responsive website with an easy to use CMS allowing for staff to easily update the website without needing to outsource. A built in merchandise shop with full e-commerce capability is also built into the website should it be needed in the future meaning the gym has a website that leaves options open as they grow.

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New logo design and full new website design and build by Craig. Very happy with all the designs and layouts and attention to detail. Great professional service. Would highly recommend. - A. Townsend, Owner DefianceFit

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The new website is clean with content designed to educate customers about the benefits of DefianceFit and featuring testimonials and a streamlined call to action designed to drive conversions and motivate people to contact the coaches for a free trial. The result is a conversion optimised website with a clean design and plenty of room to grow alongside the business in order to reach its goals.

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Launch Site: https://defiancefit.co.uk

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