15 Podcasts Every Designer Should Know About
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Logo Design
“How much does a logo design cost?”
Cost is one of the first things that comes to mind when shopping around for logo designs.
But do you know why a logo is so important your business and what impact it will have?
There's no easy way to answer how much does a logo design cost? What figures come to your mind?
The truth is it varies greatly (but don't worry that's not a cop out I'll get in to some industry standard figures).
What a local boutique store needs will differ to a multi-national corporation and so too will the budget. The bigger the project, the more research and development is required to develop the perfect strategy and approach.
For this reason, I get clients to fill out my Branding Questionnaire before formally quoting.
Let's take a look at logo design pricing in a bit more detail.
Weigh up the cost of logo design against the quality and value you will gain.
Then ask yourself if you'd rather have a quick, cheap logo or a professional logo which will give your business and professional and trustworthy image that will grow with your business and become a recognisable symbol of quality.
Because what it often comes down to is who you will be working with and the quality you will be getting for that cost.
So what is a logo? In order to understand what a logo is meant to accomplish, it is handy to know what a logo is. A logo design is used to bring an immidiate professional and trustworthy image to a business.
A good logo becomes recognisable and can embody the values and vision of a company and help inspire trust, loyalty and imply superiority over competitors.
The logo forms the focal point of a company's overall brand image. A commercial brand incorporates the logo as well as its associated shapes, colours, fonts, backgrounds and imagery used to differentiate the brand from similar offerings.
Given that a logo is the symbol identifying your business or organisation, why is it that so many people manage without a logo or even worse just settle for a cheap logo design and expect it to do all of these things?
My design process looks like this:
If you aren't that bothered and you don't have much cash you can choose to get your logo designed by a non-professional. Here's a quick overview of popular choices for those looking to spend the least.
Be warned - A cheap logo can do a business more harm then good and kill a business before it even gets off the ground so spend some time developing a budget for your business plan so you can afford a better quality logo.
If you opt for the cheapest option you may end up with something little better than clip art from an inexperienced designer which communicates nothing about your brand or positioning.
You may be proud of your creation when you use a free logo maker but you are essentially dragging and dropping horribly generic pieces and end up with a cookie-cutter logo that will not help your business.
Sites like Fiverr offer graphic design services at an small price point, although you’re mostly working with ‘offshore designers’. A lot of designs from these sites are plagiarised so avoid them where possible. And realistically if you’re paying £20 for a logo, how much time do you actually expect them to put in to your project?
Setting a contest is another way to ensure that you get a lot of half-baked ideas from a lot of designers who aren't willing to invest much time into something that isn't guaranteed to pay and so will often cut corners and again plagiarise their logo design.
Beginner – £100 – £1000 | Experienced – £1000 – £5,000 | Renowned – £5000 – £15,000+
Make sure you get to know your freelancer first and that you feel comfortable working with them.
A small design studio usually have a select number of clients they can spend more time with, which means you get the work of a small selection of designers at an effective price point.
Prices can range from $5000 – $30,000+
Better quality work, but as it involves more managers, creative directors, and multiple designers to work on the project it costs more.
Prices can range from £4000 – £40,000+
A design agency will conduct in-depth market research and competitor analysis to determine how your brand can stand out in the market and you’ll have creative teams work on your project from every angle, very high price point.
Large multi-national branding projects often go into the multi-millions.
E.g., Milton Glaser, Michael Bierut, Erik Spikerman, Debbie Millman.
At the end of the design project, you should be receiving:
Whoever you decide to work with make sure you do your research first and throughly vet them.
Dig into who they are and how they work and look at past testimonials to back up what they claim and check in on their social and blogs.
Reach out and test their communication and professionalism and ultimately decide whether they are the right fit.
But remember your logo is not your brand.
To find out how I can help check out my portfolio and contact me for a call.
Published on:
July 3, 2020
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